Japan is the most advanced country in the world in mobile services and their adoption. Combining this strength with a culture of quality and excellence, Japan has a unique opportunity to become a global leader in mobile services.
Examples of global success already exists – GREE, the world's largest mobile social gaming network with 230m players or LINE, a mobile messaging application growing in 1 year from 50 thousand to 50 million downloads globally.
In order to fully leverage on this opportunity, Japan should further propel this trend by improving foreign languages proficiency, focusing on commercialization and marketing efforts push and by deploying selected decentralization of decision making in global organizations.
A three-step marketing ladder
12 hours ago